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Business >> Tuesday October 07, 2008
 
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B100m budget for Johnnie Walker campaign

Diageo Moet Hennessy (Thailand) Ltd, the importer and distributor of Johnnie Walker Scotch whisky, has invested 100 million baht in a new regional ad campaign, ''The Pact Between Men'' to reiterate the brand's Keep Walking philosophy. The four-month campaign centres on the theme of passion and how dreams can be realised with friendship as the driving force behind success.


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