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| Opening addresses Prominent enterprises |
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| Mr. James P. Kelly - Managing Director |
In 1889, the Kiam Hua Heng Company was appointed the distributor of Singer sewing machines in Siam. In 1905, the company was operating under the name of Singer Sewing Machine Co., Ltd., as a branch of the United States headquarters. The sewing machine quickly became popular. In 1957, Singer began to develop and expand its market with top-quality electrical appliances – the refrigerator being its first product. Other products soon followed: radios, television sets, gas stoves, washing machines, video cassette players, vacuum cleaners and audio equipment. In 1969, Singer Sewing Machines Co., Ltd. changed its name to Singer Thailand Co., Ltd., before being listed on The Stock Exchange of Thailand on 28 June 1984.
Singer is a leading retailer in home electrical appliances with 289 retail outlets and 6,400 sales agents nationwide, offering a full range of services.
Product lines
Singer’s goal is to consistently deliver new items to the market and to ensure that its customers are continually satisfied with the company’s products, service and people.
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Singer Thailand’s strategy of expansion and diversification is evident in its diverse range of household and industrial products. The company guarantees high-quality products that are durable, reliable and affordable. The company’s product lines include:
* Sewing machines and accessories, such as Singer
oil, needles and scissors.
* Household electrical appliances, such as refrigerators,
gas ranges, washing machines, air-conditioners, microwave ovens, press
products, rice cookers and electric fans.
* Audio/visual products, such as colour televisions
and stereos.
* Other products, such as motorcycles, personal computers,
and mobile phones under different brand names.
For Bangkok and urban areas, Singer has established new outlets called Singer Plus to market electrical appliances under Singer and other brand names, in addition to new credit schemes for its customers.
Current best sellers include refrigerators and television sets, followed by audio equipment, gas stoves and other products.
The company’s total sales for the last five years can be broken down as follows: televisions 31%, washing machines 25%, refrigerators 19%, sewing machines 8%, stereos 6%, video players 2%, and others 9%.
Outstanding achievements
* Top Advertising Contest of Thailand (TACT) award for the most creative
commercial
* Certificate of Excellence from the 1987-1988 Media and Marketing Asian
Advertising Award in the ‘durable’ category
* National Prize from the 35th Festival International du Film Publicitaire
at Cannes, France
Singer
Thailand Public Company Limited