Sansiri, Thailand's preeminent developer of luxury and super-luxury real estate, has revealed an exceptional rare item unit at BuGaan Pattanakarn, styled by Edward Tuttle, a globally acclaimed designer, with a market value of 180 million baht. This unveiling consolidates its stature as an 'International Luxury Real Estate' brand and establishes a benchmark as a definitive trendsetter in the real estate sector.
Presenting the exclusive BuGaan Pattanakarn, inspired by Edward Tuttle, this singular unit in Thailand is distinguished by a Masterpiece rare item, crafted by a renowned international designer, marking an event that has not been witnessed for over five years.
Priced at 180 million baht, this dwelling provides an unparalleled experience reminiscent of a top-tier luxury hotel atmosphere. It is aimed at sophisticated, high-net-worth clients who place their confidence in the exceptional legacy of Sansiri, serving those who desire custom, luxurious living spaces within a rapidly appreciating Luxury Residences zone, where land values have risen by more than 50% within a mere two years.
Within the flourishing expansion of the Sansiri Luxury Collection portfolio, which includes 16 esteemed projects anticipating sales of 23,000 million baht in its 67th year, BuGaan Pattanakarn emerges as a symbol of grandeur and prestige in the Thai real estate arena.
Affirming the objective to become the paramount International Luxury Real Estate brand and the preferred choice for upscale clients, Ms. Sriamphai Rattanamayoon, Chief Marketing Officer, asserted, "Sansiri reinforces its dominance in the luxury and super-luxury real estate domain with the debut of 'BuGaan Pattanakarn inspired by Edward Tuttle,' encompassing a Masterpiece rare item unit valued at 180 million baht across an expanse of 698 square metres, an unrivalled proposition in Thailand. This partnership signifies Sansiri's pledge to raise the bar of Thailand's luxury real estate to an international echelon, underpinned by 40 years of industry expertise.”
"Reflecting upon the past five years, we have now renewed our collaboration with the esteemed designer Edward Tuttle, whose exemplary works range from high-end hotels to private dwellings, in alliance with Design Realization Siam, co-founded by Tuttle and partners, to perpetuate the distinctive design legacy of Edward Tuttle. Despite his demise, his creations endure, epitomising excellence and timelessness,” added Ms. Sriamphai.
"Our commitment is to assemble a selection of crafted décor, signature furniture, and exclusive collections, including collaborations between Edward Tuttle and Jim Thompson, for this special unit at BuGaan Pattanakarn. This project encapsulates a contemporary authenticity merged with a lavish, everlasting design, providing residents with an ambience akin to a world-class hotel, complete with spaces and functionalities tailored to their lifestyles."
On the subject of the luxury real estate market trend, Ms. Sriamphai noted, "The luxury real estate market is on an uptrend, with the inventory of units increasing to 1,500 from a mere 300 in 2016, especially within the Luxury Residences development zone where the land value has appreciated by over 50% in just two years.”
Demand among High-Net-Worth Individuals (HNWIs) is on the rise, notably within the Young Successors demographic, who are in search of unique and exclusive living spaces that not only stand out for their rarity but also provide value appreciation in the real estate market year after year. These clients value post-sales services that contribute to the immediate enhancement of their property's value upon occupancy.
As a brand synonymous with taste and discernment, Sansiri is devoted to fulfilling the sophisticated living preferences of its clients by partnering with internationally acclaimed designers. We are creating new, specially decorated homes to address the current market demand. The selection of special units within world-class designer collections takes into consideration several criteria, such as the project's prime location within luxurious residence areas and proximity to landmark projects like BuGaan Pattanakarn, nestled in established, affluent neighbourhoods anticipated to see continuous value growth, augmented by the convenience of transportation and proximity to lifestyle hubs in Thonglor, Ekkamai, and Rama 9, as highlighted by Ms. Sriamphai.
She elaborates that the unique concept and identity of the project are reflective of the residents' true essence and preferences, and it's a proud part of the Sansiri Luxury Collection portfolio. This marks the first time Sansiri has partnered with international designers to furnish its homes, expanding beyond its flagship projects and continuing the success of the BuGaan brand. Previous launches have witnessed immediate sell-outs on the first day, indicating strong market demand from HNWI clientele.
In addition to the exclusive masterpiece rare item unit at BuGaan Pattanakarn, this development offers a premium living experience akin to world-class luxury hotels. These specially decorated units have been designed by the esteemed American designer Edward Tuttle, who is recognised for his exceptional contributions to the luxury hotel industry globally, with works including the Park Hyatt Paris-Vendome, Park Hyatt Milan, Aman Resorts Hotels, among others.
The BuGaan Pattanakarn, valued at 1.45 billion baht, consists of only 17 units, each echoing the Modern Authentic Twisted design philosophy, a departure from the conventional "BuGaan homes." Distinguished by luxury and timelessness, the project features exclusive custom-made fabrics and furniture from the globally acclaimed Thai silk brand Jim Thompson, alongside hand-selected decorative items from around the world.
With the project now complete and ready for immediate occupancy, viewings are available by appointment from March 30, with all units ready to be unveiled.
For the past four decades, Sansiri has forged partnerships with top-tier international designers, resulting in iconic and unique masterpieces, including those under the Sansiri Luxury Collection. These projects span luxury to super-luxury residences, achieving rapid sell-out rates. Some of the renowned collaborations include 98Wireless with Ralph Lauren Home, Anne Carson, and Mary Fox Linton for BuGaan Pattanakarn, as Ms. Sriamphai notes.
Step into unparalleled world-class living in Thailand with BuGaan Pattanakarn, inspired by Edward Tuttle, showcasing a distinctive Modern Authentic Twisted style and valued at 180 million baht. For more details, visit: https://siri.ly/hdPhhY3.
SansLEAD: iri Unveils Masterpiece Rare Item Unit at BuGaan Pattanakarn for first time ever
Sansiri, the leading luxury and super-luxury real estate developer in Thailand, unveils the masterpiece rare item unit at BuGaan Pattanakarn, designed in the style of Edward Tuttle, a world-renowned designer, valued at 180 million baht. The move reaffirms its position as an ‘International Luxury Real Estate’ brand, setting the standard as a true taste-maker for the real estate industry.
Sansiri has introduced the exclusive BuGaan Pattanakarn inspired by Edward Tuttle, the sole unit of its kind in Thailand, boasting a rare item Masterpiece adorned by an esteemed international designer, a phenomenon unseen for over five years.
Valued at 180 million baht, this residence offers a transcendent experience akin to a world-class luxury hotel ambiance. Strategically targeting discerning high-end clients who entrust in the Sansiri brand's legacy of excellence, this development caters to individuals seeking bespoke living spaces amidst a burgeoning Luxury Residences zone, where land values have surged by over 50% in just two years.
Amidst the triumphant expansion of the Sansiri Luxury Collection portfolio, encompassing 16 esteemed projects, with projected sales of 23,000 million baht for the 67th year, BuGaan Pattanakarn stands as a beacon of opulence and distinction in Thailand's real estate landscape.
Emphasising the vision of becoming the leading International Luxury Real Estate brand, a top choice for high-end customers, Ms. Sriamphai Rattanamayoon, Chief Marketing Officer, stated, "Sansiri reaffirms its leadership in the luxury and super-luxury real estate market with the launch of "BuGaan Pattanakarn inspired by Edward Tuttle," featuring a rare item Masterpiece unit valued at 180 million baht on the area of 698 squaremetre, a unique offering in Thailand. This collaboration marks Sansiri's commitment to elevating the standards of luxury real estate in Thailand to international levels, backed by 40 years of expertise.”
“Over the past five years, we, today, collaborate once again with world-class designer Edward Tuttle, known for his outstanding works worldwide from luxury hotels to private residences, in partnership with Design Realization Siam, founded by Edward Tuttle and partners, to reflect the iconic design style of Edward Tuttle. Despite his passing, his works remain exceptional and timeless,” Ms. Sriamphai explained.
"We are dedicated to curating crafted decor items, iconic furniture pieces, and special collections, including those from the collaboration between Edward Tuttle and Jim Thompson, for this special unit at BuGaan Pattanakarn. The project embodies a modern authenticity twisted with a luxurious and timeless design, offering a world-class hotel experience ambiance with spaces and functions that cater to residents' lifestyles."
Speaking over the luxury real estate market trend, Ms. Sriamphai explained that “The luxury real estate market trend continues to grow, with a supply increase to 1,500 units from only 300 units in 2016, particularly in the Luxury Residences development zone, with land value appreciation of over 50% in 2 years.”
In terms of demand, HNWI clients continue to grow, especially in the Young Successors group, who seek exclusive living spaces that are rare, unique, and offer value-added opportunities from high-appreciating real estate investments each year, along with post-sales services that enhance the value of their homes from the first day of occupancy. Additionally, meeting the demands of rare and limited HNWI investors with high appreciation values.
"As a Taste-Maker brand that understands every detail of desirable living, Sansiri is committed to continuously delivering homes that meet customers' needs, collaborating with world-class designers to develop new decorated homes to meet market demand. Developing special units in world-class designer collections depends on various factors, such as project location in prime areas for luxury residences, close to flagship projects like BuGaan Pattanakarn, located in the old-money neighborhood, expected to continuously appreciate due to convenient transportation and leading lifestyle venues in Thonglor, Ekkamai, and Rama 9,” Ms. Sriamphai stated.
“The concept and unique identity of the project reflect the true essence and preferences of residents, including being part of the Sansiri Luxury Collection portfolio, the first collaboration with international designers to decorate Sansiri residences, beyond flagship projects, and a continuation of the success of the BuGaan brand, with immediate sell-outs within the first day of sales, serving as a market indicator for HNWI customers,” Ms. Sriamphai concluded.
Apart from one masterpiece rare item unit at BuGaan Pattanakarn, BuGaan Pattanakarn inspired by Edward Tuttle also presents the exclusive residence experience in the ambiance of world-class luxury hotels for the first time ever. These specially decorated units, designed by renowned American designer Edward Tuttle, are located at BuGaan Pattanakarn (BuGaan Development), a project worth a total of 1.45 billion baht, comprising only 17 units. Edward Tuttle, known for his masterful works in the luxury hotel industry worldwide, including Park Hyatt Paris-Vendome, Park Hyatt Milan, Aman Resorts Hotels, and many more.
BuGaan Pattanakarn inspired by Edward Tuttle is designed in the Modern Authentic Twisted style, breaking away from the conventional "BuGaan homes" of the past. With its luxurious and timeless design, it stands out with custom-made fabrics and furniture exclusively sourced from Jim Thompson, a globally renowned Thai silk brand, along with sought-after decorative items from all around the world, such as ceramic works by Gilles Caffier, Pop Art frames crafted from hand-laid mosaics with unique pieces, and more.
The BuGaan Pattanakarn project is now fully completed and ready for immediate occupancy, with 100% of units available for viewing by appointment starting March 30.
“For the past 40 years, Sansiri has collaborated with international design talents and designers at the highest level, creating masterpieces that have become legendary, including rare and unique masterpieces under the Sansiri Luxury Collection portfolio. These projects, including super-luxury and luxury residences across 4 national and Asian projects, have achieved sold-out status within a short period. Some notable collaborations include 98Wireless, Ralph Lauren Home by Anne Carson, and Mary Fox Linton for BuGaan Pattanakarn,” Ms. Sriamphai said.
Experience world-class living like never before in Thailand today at BuGaan Pattanakarn inspired by Edward Tuttle, valued at 180 million baht, with its unique Modern Authentic Twisted style. For more information, click: https://siri.ly/hdPhhY3.