Thailand's
retail sector witnessed a sharp increase in new investments from
both local and foreign players in 2002 despite economic uncertainty
and cautious consumer spending.
 |
| A
family strolls through one of Bangkok's growing number of
hypermarkets, or
massive discount supermarkets in September. |
The retail
sector has been active throughout the year while protests from
local small retailers against international discount stores
were growing. However, foreign retailers shrugged off the protests
and continued to open more stores nationwide.
At a first
glance, the government seemed to support local retailers. Allied
Retail Trade Co (ART) was officially set up on Sept 1 to help
grocery stores and family-run stores survive.
The new
retail law had been in the drafting stage for two years but
finally the draft was scrapped in favour of a plan to use existing
regulations to govern the industry but in ways that would not
impede market liberalisation and foreign investment. This failed
to mollify critics who alleged unfair competition between discount
stores and local small retailers.
Consumers
are still worried about the future economic recovery. Factors
such as a possible war between the US and Iraq and a downturn
in the global economy have delayed spending.
In 2002,
executives estimated that almost 15 billion baht had been spent
on developing new outlets and store renovations across the country,
up from 11 billion baht in 2001.

Most of the new investment was in convenience stores, department
stores, shopping complexes and discount stores.
Discount
store chains such as Tesco Lotus, Carrefour, Big C and Makro
have developed 15 new outlets in 2002, adding to the 102 outlets
already in operation. Convenience store 7-Eleven also added
another 300 new stores.
The biggest
retail development was Siam Paragon, a joint venture between
Bangkok Intercontinental Hotels Co (BIHC) and The Mall Group.
The luxury shopping project, worth 10 billion baht, is due to
be built on the site of the former Siam Inter-continental Hotel,
which has been torn down.
Central
Pattana Plc (CPN) has been busy with new projects as well. In
December it opened the Central Rama II complex in Bangkok, and
as the year drew to a close it bagged a major trophy, taking
over the 300,000-square-metre World Trade Centre retail and
office complex at the Ratchaprasong intersection from the cash-strapped
Wang Petchaboon group, and securing a new 30-year lease at the
site from the Crown Property Bureau.
 |
| SPDC
vice-president Supaluck Umpujh shows how the skytrain will
link to Siam Paragon with the help of a model early in August.
Looking on (from left) are chief executive Chadatip Chutrakul,
director Luckana Naviroj and a director Kriengsak Tantipipop. |
With the
improving real estate market, CPN decided to dust off its existing
projects that had been frozen since the 1997 economic crisis.
The company expects to double its local shopping complexes to
14 projects over the next six years.
Central
Department Store opened its newest store, at Central Rama II,
on Dec 5.
In the provinces,
South Coast Plaza, a 150-million-baht project, was scheduled
to open its doors in December at Ao Nang, Krabi.
On Phuket,
Crystal Park of Rattanakamchai has started construction work
on its 105-rai site on Patong beach. The one-billion-baht shopping
project is expected to take three years to complete.
Four new
neighbourhood malls were built by Siam Future Development Plc
in various locations in Bangkok in 2002.
The Netherlands-based
CRC Ahold Co introduced its new City Market By Tops format,
a downtown supermarket that combines convenience store and supermarket
features.
There are
now four City Market By Tops outlets at All Seasons Place (Wireless
Road), Sathon Road, Sukhumvit Soi 24 and Thong Lo.
Gaysorn,
the luxury retail centre near the Ratchaprasong intersection,
was relaunched in July with a new upmarket concept.
Major renovations
were also under way or completed at Robinson Department Store,
Seacon Square, Seri Centre, Imperial World (Samrong and Lat
Phrao branches), outlets of The Mall, Tang Hua Seng department
store and in some provincial areas including Diana Department
Store in Hat Yai, Topland in Phitsanulok and Laem Thong in Chon
Buri.
All of them
changed their looks, adding new
magnets such as IT and educational zones,
theme parks and new shopping space,
mainly for teenagers. IT products have
been widely used to attract shoppers as
the IT business is growing and was
forecast to achieve a market value of
60 billion baht in 2002.
Using retail
space in mini-plazas is also
becoming more popular. Following the
economic crisis in 1997, increasing numbers
of laid-off workers and university students
have chosen to run their
own businesses.
At least
two mini-plaza projects are expected
to be opened in Bangkok by former
executives of The Mall and Seacon
Square. Each plaza needs an investment
of between 30 million and 100
million baht.
The Imperial
Department Store in Bang
Na, which now belongs to Bank of
Asia, the project's creditor, announced plans
for a relaunch in January 2003
under a new concept using retail magnets
such as Index furniture stores.
Despite
the dominance of discount stores
in the market, department stores are
still growing from strength to strength.
At least
five department stores are projected
to open over the next five years.
``With
the mushrooming of foreign discount
store chains, I still believe in the
potential of department stores because
they offer different shopping environments
for customers,'' said Chamnarn
Maythapreechakul, senior vice-president
for marketing of The Mall
Group.
Yuwadee
Bhicharnchitr, president of
Central Department Store Co (CDS), and
Kanok Wongtrangan, chief executive of
Robinson Department Store Plc,
share the same view.
Mr Kanok
said that without new outlet
expansion, the existing department stores
were expected to have sales
growth of 10-15% in 2002, higher than
the growth rate of 3-5% at discount store
chains for the year-to-date.
This is
because department store operators
such as Central, The Mall and
Robinson have increased their marketing
activities and offered various product
choices with the aim of keeping their
core customers.
``Although
strong competition remains in
the retail market, we are very satisfied
with our performance. About 60%
of shoppers who come to shop at Central
are loyalty customers,'' said Allan
Namchaisiri, senior vice-president for
marketing at Central Department Store.
Mr Allan
said increasing the frequency of
shopper visits was easier than
boosting their spending per bill. Robinson
Department Store's Ratchadaphisek
branch has had a facelift to
become the prototype store, opening
on Dec 13.
The new
look of Robinson is expected to
attract more shoppers to its store not
only from Din Daeng and Lat Phrao,
but also from the Bang Kapi and
Pathum Wan areas.
Tang Hua
Seng has repositioned itself
as a ``Happy Family'' department store
and allowed tenants to rent its retail
space.
In
terms of the small players, Allied Retail
Trade Co (ART) was established with
395 million baht of state funds to help
local grocery stores. ART began supplying
products to grocery stores in
mid-December.
The Wholesale
and Retail Association of
Thailand was also set up, with small and
medium-sized wholesalers as its members.
It orders big product lots to reduce
costs for members.
The Provincial
Department Store (PDS)
Association is also considering taking
legal action to help department stores
in the provinces.
The most
serious criticism from the retail
industry during the past year was
the scrapping of the draft retail law
by Prime Minister Thaksin Shinawatra in
the fourth quarter. The premier said
the law could send the wrong message
to foreign investors.
Mr Thaksin
wants to employ the enforcement
of existing urban plans and
zoning regulations to control the expansion
of discount stores. Local
small retailers' hope for government assistance
has been fading. Retailers
continue to lobby the Commerce Ministry
over what they claim are
unfair trading practices by discount store
chains.
The Trade
Competition Board recently made
a preliminary ruling that sufficient
evidence existed to support the
complaint by suppliers that they were
taken advantage of by discount stores.
However, no serious punishment or
warnings were issued. The board merely
invited the discount store operators to
argue their case in relation to the
allegations.